The Story
ALVÉR is founded in Sweden by me, Ellen Thunberg. The brand was born out of a frustration of having to choose between function and style.
I loved the practicality of my smartwatch, but I kept taking it off before work meetings, dinners, and special occasions. It just didn’t feel right for every moment.
I wanted something that could move with me through an entire day — from early mornings to late evenings, through milestones, memories, and everything in between. Without ever feeling out of place.
The result is ALVÉR.
A reminder
ALVÉR is a small reminder of how we want you to feel when you live fully.
The name ALVÉR reflects the values at the heart of our community: to feel Alive in each moment, Loved for who you are, Visionary in your choices, Empowered in the way you move through the world, and Refined in how you express yourself.
Wearing ALVÉR is a way to carry a little confidence, a little inspiration, and a sense of belonging with you wherever you go.
